Event Marketing is one of the popular promotional strategies which involve organizing exhibitions, displays, conferences, public meetings, concerts, parties, fairs, events and more to promote a product, service, person or a cause. You can organize it both online and offline. The companies use this strategy to reach their audience with free samplings or products.
Successful event marketer will provide values to the customers other than providing information about the service or product. Fun events, free samples, or discounts make the attendees feel happy rather than giving them a feel of the commercial activity.
Different Types of Event Marketing
- Exhibitions
- Mega-events
- Local events
- Trade shows
- Networking Sessions
- Themed events
- Seminars
- Publicity stunts
- Award ceremonies
- Festivals and Parties
- Conferences
- Corporate entertainment
- And more
Benefits of Event Marketing
- It helps in brand building by creating awareness about your product or services.
- With the help of event marketing, one can easily reposition their brand in the market.
- In event marketing, you can highlight some additional features of your products or services.
- You can rejuvenate your brand in different product lifecycle.
- Reaching your target audience is simple with event marketing strategies.
- You can quickly generate significant quality leads.
- Getting feedback and suggestions from your customers is easy.
- Event marketing lets you make new connections immediately.
Strategies to Implement Successful Event Marketing
- Share the details of your events in media with the help of press release.
- Create a separate landing page and pop-up forms on your website to direct the people to the registration page.
- Socialize in social media platforms and make the best use of word-of-mouth marketing.
- Use email marketing to invite the people for your events.