Point of Sale Marketing refers to the techniques which lead to sales at the point the purchase is actually made. Mostly it happens in or around an area where a customer completes a transaction such as a mall-counter, meeting table, or an internet page.
Primarily, retailers and restaurants use the Point of Sale Marketing practices. Marketers and businesses use point-of-sale (POS) systems to track the sales record and to increase sales at the time a customer or client makes a purchase.
point of sale marketing
Benefits of Point of Sale (POS) systems:
Better Customer Relationship Management
Provides businesses a real-time report of sales
Helps in managing inventory
Gives more exposure to your products
Do not require an extra resource to promote the product
Makes the buying and selling process less time-consuming
Brings accuracy
Simplifies the accounting processes
Kinds of Point of Sale (POS) display:
Counter displays
Shelf-talkers
Meeting tables
Digital signage
Internet page where the transaction is being made
Posters
Videos
How to create an effective Point of Sale (POS) Marketing Strategy:
Grab attention by using attractive signage
Keep the display shelves enticing
The web pages should be appealing enough to steal the buyers’ attention
Make the navigation process easier
Highlight the offers, incentives, and new events
Use notification bars like Hello bar to guide the reader or user about what action to take
Keep the Calls-to-action clear, crisp, and understandable
