Bounce rate is the metrics to identify the percentage of visitors who visit your website (Homepage, content page, or any landing page) and leave without navigating any further. That is, a user bounces with no engagement in any of the pages, and his visit ends with a single-page visit. The bounce rate of a website or a web page can be calculated using Google Analytics and several other tools.
What Does High Bounce Rate Mean for Your Business?
–Â Â Â Your website has low-quality contents
–Â Â Â Visitors found the required information in other sites
–Â Â Â The website is not relevant to your user needs.
Different Bounce Rate Scenarios:
–Â Â Â Clicking the back button
–Â Â Â Closing the browser window or tab
–Â Â Â Entering a new URL
–Â Â Â Stay idle in the page
–Â Â Â Not triggering any event
Benchmark for Bounce Rate by Google Analytics:
–Â Â Â 10-30% for Service Sites
–Â Â Â 20-40% for Retail sites
–Â Â Â 30-50% for Lead generation sites
–Â Â Â 40-60% for Content websites
–Â Â Â 70-90% for Landing pages
–Â Â Â 70-98% for Blogs
Methods to Reduce the Bounce Rate:
–Â Â Â Make your website mobile-friendly
–Â Â Â Study the traffic sources
–   Understand the user’s behavior
–Â Â Â Do not mislead the visitor
–Â Â Â Avoid unnecessary pop-ups
–Â Â Â Include high-quality contents
–Â Â Â Add visually appealing design
–Â Â Â Use only relevant Call-To-Action (CTA)
–Â Â Â Use responsive layout
–Â Â Â Increase the page load speed
–Â Â Â Avoid many external links