The world’s 94% of B2B professionals at one place: LinkedIn holds the potential of bringing undeniable results to the lead generation process of your business. If you are a B2B marketer, it can be the #1 B2B social media platform to reach the right audience and to generate quality leads.
These eye-opening stats about the best LinkedIn posting practices will help you do it successfully:
Infographic Content:
At a glance: LinkedIn and B2B marketing (Source: LinkedIn Marketing Solutions)
- 500+ million users
- 94% of B2B marketers use LinkedIn to distribute content
- 80% of B2B leads come from LinkedIn
- 50% of B2B buyers use LinkedIn when making purchasing decisions
- 64% of all social media traffic to corporate sites compared to 17% from Facebook and 14% from Twitter (Econsultancy, 2013).
You meet the decision makers here
- 4 out of 5 LinkedIn members drive business decisions. (Salesforce)
- LinkedIn’s lead conversion rates are 3X higher than other major ad platforms. (HubSpot)
 Best posting practices for B2B marketers
- Posts with a statistic – 37% higher CTR
- Shorter updates – higher engagement rates
- Visuals work – 38% better
- Videos – 75% higher shareable rate (LinkedIn)
- 185% higher engagement rate when we address audience directly (Sproutsocial)
- LinkedIn users are 11 times more likely to read or click your article when you include a photo. (Sproutsocial)
- Ideal length – 75-125 characters for B2B. (Bonfire Marketing)
- Posts with questions – 25% fewer clicks. (Bonfire Marketing)
- Posts with exclamation – 26% more clicks. (Bonfire Marketing)
BEST TIME TO POST:
- Tuesday- 10 to 11 am
- Wednesday- 9 am
- Thursday- 5 to 6 pm
Now, leverage the #1 B2B social media platform to generate more quality leads by reaching the right audience the right way!