Trying to sell your products and services to architects can be exhausting. As a B2B business that caters to this audience, you know how difficult it is to get through to them. It can be frustrating waiting to get noticed by these designers as, at times, they take years to respond.
All these problems arise because of a lack of proper approach. Focusing on what they want is the first step to getting leads and having a pipeline of orders. However, don’t worry because this article will tell you some strategies that will help you gain leads from the architects.
Let us now dive into some guidelines that will make marketing to architects easier.
You cannot expect to get a reply to your email or gain more visitors to your business website without having a strategy. Architects are professionals who make a thought-out decision before purchasing anything. Thus, you have to research and work harder to gain their attention.
Below are some guidelines that will make marketing to architects easy and will help you catch their attention.
Whenever you market your products, you need to learn about your client. In this case, you have to know their role in the field and not just consider what they want from you. They have several outside factors that affect the choices they make.
Step into your targets’ shoes and try to understand how their job hierarchy affects their decisions. Usually, the junior architects are the people who spend the most time on your sites.
This is because they are the ones who research materials required by their organization for the project. If it is independent architects or the business owner, they have to make thousands of decisions before selecting the materials.
Make use of such information and use it to showcase how your products will help them. In simple words, you have to understand the buyer persona of architects before marketing your products or services to them.
Before building a project, the lower-ranking architects must persuade seniors to use your products. In the case of the business owners, they have to get the client’s and contractor’s approval.
So, you must present your products with convincing USP over existing resources, tools, etc., which they have used for years. Put your best foot forward and offer services that your competitors can’t provide.
Ensure them that this is the solution to other business product’s drawbacks without appearing desperate in emails. Give the architects and stakeholders enough so they can prove your items and services are reliable to their clients.
Marketing to architects is all about providing thorough information. You have to supply them with helpful content that they can use to judge and compare your products. When they look for new items, they have to consider hundreds of factors as before making a decision.
The designers take their time to come to a conclusion. Reviews, how-to videos, and blogs are some of the most helpful and engaging content you can produce. This helps them visualize and understand how your products function and why they stand out from others.
Installation videos are an excellent way of demonstrating this process. More and more businesses are producing these videos and the architects find them helpful. Hence it is a great idea to have these videos on your websites.
Always produce consistent, insightful content for all your platforms that appeals to the architects and contractors.
Do not waste your efforts by trying to promote your items without knowing which architects are looking for your services. Understand that your products and services exist for a particular type of project, so focus on marketing to architects and businesses that take up such jobs.
Look for prospects on all platforms that complement your products. Moreover, approach potential leads using emails or direct calls. This way, you can prepare better messaging for specific architects when creating content or a marketing campaign.
You should also focus on making precise content for diverse groups of leads on different levels of buyers’ journeys. Further, use it to promote your products on your website and social media platforms.
All your social media content must be suitable for the platform you’re using to publish your content. For example, Twitter, Facebook, and LinkedIn posts cannot be the same as it becomes redundant. Keep it short and crisp for the first, news-like for the second, and use a longer format for the third respectively.
This type of promotion has existed for decades and is one of the most effective ways to sell your business. However, not knowing how to market to architects the right way, using email leaves you with unresponsive recipients.
The most important thing about email marketing is to have the correct email list. Many times, you might come across emails that have bounced back. It happens because you do not have updated data on your leads.
This is why it is necessary to get a verified and refined email list of architects for your business. With the right email list, you can enjoy the following benefits:
You can find these email lists with businesses that sell B2B email lists. They provide you with verified and accurate data, which helps you make better business decisions. It also enables you to create smarter campaigns for the right target audience.
Following a calculated and researched tactic is the best way to gain leads. The above guidelines help your business find solid prospects and enjoy faster conversion rates.
Understanding customers’ persona, their buyer’s journey, helpful content, and an accurate email list makes B2B marketing to architects much simpler. Always use these rules to prepare rational strategies and do market research for significant outcomes.
