Articles

While marketing agencies play an indispensable role in amplifying their clients’ campaigns, they often need more time to onboard new clients. This is often due to questions regarding the ideal marketing strategies. Fortunately, many core methods to attract clients lie at the crux of standard marketing practices. Referrals are among the most popular methods since […]

Dental services is a highly competitive industry where professionals always aim to acquire new patients. Strategies like search engine optimization or social media marketing can help them. However, not every dental practice is equipped with an efficient marketing team. If you run a marketing agency, you can capitalize on this situation and connect with dentists.

In most cases, marketing is a hit or miss attempt at selling products or services. Selling services to restaurants can get especially tricky while treading the line of utility and relevance. Therefore, while all the other general marketing guidelines apply, a marketer needs to take it a step further when selling services to restaurants. The

Crafting a marketing strategy seems like an easy task in digital marketing but understanding your customer is not. Many digital marketing campaigns fail because businesses are unaware of the techniques for creating customer profiles. Selling your products or services without creating ideal customer profile is like blindly throwing a stone in water and hoping a

Several marketers today leverage different digital marketing tactics to reach their targeted audiences. But, with a barrage of marketing calls, emails, texts, and connection requests via LinkedIn, buyers often become too overwhelmed. As a result of this, creating breakthroughs in the field of B2B is a little complicated. Several B2B marketers today are re-assessing their

Influencers come in with an inspiring feed – spotless, applicable, and powerful opinions giving followers precisely what they are looking for. However, the internet world is filled with a large number of such influencers, and finding the right one for your niche is really challenging. Moreover, people assume influencer marketing is for B2C industries where

Technological advancements, especially artificial intelligence, have helped B2B firms by providing new opportunities for reaching customers. Given its potential for sales management, AI is here to transform the way people interact with brands, and its products and services. However, at the same time, sales teams are increasingly challenged by this shift because buyers are beginning