Top 50 Chief Marketing Officers Across The Globe

Chief Marketing Officers are the masterminds driving an organization’s bottom line: the marketing department. They are the ones who decide what to do and what not to do regarding all marketing and advertising efforts.

While CMOs have the shortest tenure among the C-level jobs, their presence in an organization is invaluable. According to Harvard Business Review, companies with CMOs perform 15% better than those without.

We have presented the list of top Chief Marketing Officers across the globe, representing the companies with a combined market value of around 11 trillion USD and have employed 10 million people in around 150 countries.

Who are CMOs?

The Chief Marketing Officer is a strategic C-level executive responsible for overseeing, planning, and implementing an organization’s marketing and advertising strategies. Digital transformation has extended their responsibilities substantially, involving technological adoptions and data-driven approaches.

What CMOs do?

While the responsibilities of CMOs highly depend on an organization, here are a few standard functions of every CMO:

• Performing cross-functional operations of collaborating with departments like research and development, sales, operations, finance, and human resources to achieve a common goal.
• Marketing of their brand’s products or services, increasing efficiency and revenue.
• Managing brand identity by adhering to the organization’s brand guidelines and values.
• Driving business growth by improving customer loyalty, sales, and revenue.
• Coming up with innovative and unique ways to market their brands to customers.

Four roles of CMOs:

Deloitte has defined four key roles for CMOs to achieve enterprisewide influence and leadership. They are:

Growth driver: The CMO’s role is beyond marketing; they are the key players in driving long-term goals. CMOs must effectively recognize the organization’s changing demands as it grows in size and implement marketing strategies to meet the evolving needs.

Innovation catalyst: A McKinsey’s global survey of 2021 reveals that 10% of companies achieved 2X increased revenue after implementing innovative strategies. Hence, CMOs must act as catalysts, encouraging innovation within the department to achieve business goals.

Brand storyteller: Brands that incorporate storytelling in their marketing strategy can avail of the below mentioned benefits:

• 30% increase in conversion rates

• 46% increase in business growth

• 15% influence on immediate purchase

• 2706% boost in product value

Hence, a CMO must be a compelling storyteller communicating their business journey, brand vision, and values to their customers. CMOs must craft the story to hit their customer’s pain points, driving sales and revenue.

Capability builder: CMOs are responsible for upgrading their team’s capability to meet the organization’s needs. From hiring talented individuals to training existing team members, CMOs must conduct diverse operations, ensuring the team can effectively collaborate with other departments and face the rising challenges confidently.

Key qualities of top CMOs:

• A CMO must be a strong leader who inspires and motivates the team. He/ She must be able to make quick decisions and manage difficult situations efficiently.
• A strategic CMO must efficiently communicate his/her ideas and thoughts to other departments, stakeholders, and customers.
• A strong CMO must keep them updated on the current trends and industry happenings and take proactive measures to address the challenges and opportunities awaiting them.
• CMO must be data-driven to outperform competitors and increase customer engagement by 75%.
• CMO must have strong analytical skills to analyze customer research and complex data to develop robust marketing strategies.

List of 50 Top Chief Marketing Officers:

Top 50 CMOs Across The Globe

1. Marian Lee

Job Title: Chief Marketing Officer

Company Name: Netflix

Total Work Experience: 25 Years

Country: United States

About her: Marian Lee holds a B.A. in psychology from Barnard College of Columbia. She began her career as a management consultant at PwC. Lee also has experience working at some leading fashion and entertainment brands like Conde Nast and J. Crew. She served various positions at Spotify, including Vice President & Co-Head of Music, Global Head of Artist & Label Services, and Head of Consumer Marketing and Creator Marketing teams. Lee joined Netflix as a Vice President of Marketing for the Canada and US regions. In March 2022, she was named as the Chief Marketing Officer of Netflix.

Achievements: Lee headed Netflix’s biggest marketing campaigns last year, most of which were offline with billboards and activations. She has recently conducted fan events to promote the third season of the blockbuster “Bridgerton” show; she has arranged for fans game competition inspired by the famous “Squid Game” in Los Angeles as part of promotional activities which helped achieving the marketing goals better.

Awards and Recognitions:

• #1 position in 2024 Forbes World’s Most Influential CMOs list
• Business Insider’s Most Innovative CMOs Award 2024
• Variety 10’s Most Influential Brand CMOs Award
• #6 position in the 2023 Forbes World’s Most Influential CMOs list
• Featured in 2023 Forbes Entrepreneurial CMO 50 list
• Featured in Gold House’s 2022 A100 list
• Billboard 2020 Women in Music Executive Award
• Variety’s 2020 New York Women’s Impact honoree

2. Tariq Hassan

Job Title: Chief Marketing and Customer Experience Officer

Company Name: McDonald’s

Total work experience: 27 Years 11 Months

Country: United States

About him: Tariq Hassan holds a B.A. with Honors from Ontario Western University and a master’s in integrated marketing communications from Northwestern University. He started his career in advertising and served in marketing and leadership roles in HP, Bank of America, and Omnicom Group. Later, Hassan joined as a Chief Marketing Officer at Petco, where his bold thinking and creative approach have positioned the brand at the top. He is the current Chief Marketing Officer and Customer Experience Officer at McDonald’s.

Achievements: Hassan implemented a fan-to-fan strategy focusing on driving the brand’s cultural resonance to create authentic customer connections. His idea of intersecting creativity and culture has resulted in attaining McDonald’s Intellectual Property (IP) and trademarks like Grimace and Hamburglar respectively.

Awards and Recognitions:

• #2 position in 2024 Forbes Most Influential CMOs list
• Brand CMO of the Year at 2024 creativity awards

3. Frank Cooper III

Job Title: Chief Marketing Officer

Company Name: Visa

Total Work Experience: 31 Years 8 Months

Country: United States

About him: Frank Cooper has pursued a B.Sc. degree in business administration from the University of California and did his Juris Doctor degree at Harvard Law School. He began his career as an entertainment lawyer and later joined as a senior executive at Motown and Def Jam. Cooper served twelve years as the Chief Marketing Officer of Global Consumer Engagement at PepsiCo, Chief Marketing and Creative Officer at BuzzFeed, and the same position at BlackRock for five years. He joined Visa as a Chief Marketing Officer in May 2022, where he was in charge of global marketing and advancing business strategy.

Achievements: Cooper initiated the re-launch of Pepsi to create a positive brand image. His initiative was widely recognized as the most effective and innovative by PepsiCo over the years. He headed the most successful limited-time offering in Pepsi’s history, which yielded around $100 million in retail. In Visa, Cooper has transformed the brand’s focus and improved the global Visa platform usage, resulting in a 10% increase in revenue.

Awards and Recognitions:

• #44 position in Fast Company’s 100 most creative people in business
• Advertisement Ages Entertainment A-list Award
• #13 position in “Billboard Power 100” list
• Ad color’s Legend Award

4. William White

Job Title: Chief Marketing Officer

Company Name: Walmart

Total Work Experience: 23 Years 8 Months

Country: United States

About him: William White pursued his undergraduate and business degrees from Duke University. He started his career at Starcom MediaVest as a media planner. White held various leadership positions at the Coca-Cola company. Later, in 2013, he joined Target and headed the marketing and media team. In May 2020, White joined as a CMO at Walmart, the Number One Fortune 500 Company. With his innovative and consumer-centric approach, he consistently achieves marketing goals, contributing to the company’s success.

Note: Businesses can collaborate with Fortune 500 companies to boost their brand visibility, reputation, and credibility.

Achievements: White has developed comprehensive marketing strategies when serving at Target, driving sales, creating loyal customers, and building brand equity. He joined Walmart during the peak pandemic when he faced numerous challenges. Despite this, he devised innovative solutions to keep the brand on top. One such innovation is the Walmart Creator, which is a one-stop shopping platform where the brand can build direct relationships with creators to provide them with opportunities to earn revenue through referrals. Moreover, White has appeared in the Forbes Most Influential CMOs in the World’s list for three consecutive years.

Awards and Recognitions:

• #4 position in 2024 Forbes Most Influential CMOs in the World list
• #1 position in the 2023 Forbes Most Influential CMOS in the World list
• #2 position in 2022 Forbes Most Influential CMOs in the World list
• Campaign’s Trailblazing Marketer Award 2021
• AdWeek’s CMO Award 2021

5. Asmita Dubey

Job Title: Chief Digital and Marketing Officer

Company Name: L’Oreal

Total Work Experience: 28 Years 6 Months

Country: France

About her: With an economics and statistics background, Asmita Dubey began her marketing career working on campaigns for the world’s biggest FMCG brands. She joined L’Oreal in 2013 as Chief Marketing Officer and was tasked with laying the e-commerce foundation in China. She also serves Haleon’s board of directors as an independent non-executive director.

Achievements: With oversight of 37 global brands, including L’Oreal Paris, Maybelline, Lancôme, and Garnier, Dubey has spruced up these brand’s category influence not only in France but all over the world. She significantly reshaped L’Oreal’s marketing model by leveraging new science, technology, and data-driven solutions.

Awards and Recognitions:

• Honored as the 2023 Global Marketer of the Year by the World Federation of Advertisers
• #21 position in the 2023 Forbes Most Influential CMOs in the World
• #5 position in 2024 Forbes Most Influential CMOs in the World

6. Greg Joswiak

Job Title: Senior Vice President of Worldwide Marketing

Company Name: Apple

Total Work Experience: 30 Years

Country: United States

About him: Joswiak holds a computer engineering degree from Michigan University. He joined Apple in June 1986, where he worked on early Macintosh computers, supporting third-party Mac platform developers. Recently, Apple made Joswiak the Senior Vice President of worldwide marketing, overseeing the marketing of consumer products like iPhones, MacBooks, and iPads and services like Apple TV+.

Achievements: Joswiak played a significant role in developing and launching some of the world’s most valued products like, the original iPod and iPhone.

Awards and Recognitions:

• #6 position in 2024 Forbes Most Influential CMOs in the World list
• #4 position in the 2023 Forbes Most Influential CMOs in the World list

7. Marcel Marcondes

Job Title: Global Chief Marketing Officer

Company Name: AB InBev

Total Work Experience: 26 Years 4 Months

Country: Belgium

About him: Marcondes pursued his master’s degree in business administration from the Business School Sao Paulo. He served as a Chief Marketing Officer at Anheuser-Bush, where he steered the marketing strategy and managed the advertising team. Then, he spent seven years as a brand manager at Unilever before joining AB InBev. He joined AB InBev in 2022 as the Chief Marketing Officer, overseeing the marketing strategy of the company’s global brand portfolio.

Achievements: Focusing on creativity and human-first marketing approach, he shaped the company’s marketing strategy. Marcondes initiated a partnership with the Chinese government to support lime-cultivating farmers and other business expansion activities in countries accounting for 25% of global beer consumption.

Awards and Recognitions:

• #7 position in 2024 Forbes Most Influential CMOs in the World list
• #2 position in the 2023 Forbes Most Influential CMOs in the World list
• AdWeek’s 2022 Brand Genius Award
• Recognized as the most innovative CMOs in the world 2021 by Business Insider

8. Chris Davis

Job Title: Brand President and CMO

Company Name: New Balance

Total Work Experience: 21 Years 7 Months

Country: United States

About him: Chris Davis holds a bachelor’s degree from Middlebury College. Since he joined New Balance in 2008, he has led the team in brand management, sports marketing, global business unit management, global brand marketing, and product merchandising.

Achievements: New Balance has undergone a revolutionary shift under the marketing leadership of Chris Davis. He and his team made the 118-year-old brand a luxury staple by finding innovative ways to engage the Gen-Zs and fashion enthusiasts while not leaving behind the brand’s legacy as a “dad sneaker”. The company is experiencing tremendous growth, with a 96% increase in revenue since 2020 under his marketing influence.

Awards and Recognitions:

• #8 position in 2024 Forbes World’s Most Influential CMOs list
• Recognized with the “Leaders in sport 40 under 40” Award
• Featured in Glossy’s top 20 marketers beauty and fashion list 2022
• Recognized by Footwear News as one of the 40 shoe executives under the age of 40.

9. Tim Ellis:

Job Title: Chief Marketing Officer

Company Name: National Football League

Total Work Experience: 28 years 2 Months

Country: United States

About him: Tim Ellis holds a bachelor’s degree in journalism from San Diego State University. He started his career at an ad agency and later switched to Goodby Silverstein in San Francisco. Ellis held marketing positions across companies like Volkswagen, Volvo, and Activision. He joined as a Chief Marketing Officer in the National Football League in 2018, overseeing all marketing efforts of the company.

Achievements: Ellis’s “helmets off” strategy received wider recognition and boosted the NFL’s growth. More than just focusing on brand’s image and marketing, he made a significant contribution to the development of flag football globally. NFL’s Emmy-winning Super Bowl LVII campaign, “Run With It” played a pivotal role in making flag football as part of the 2028 Olympics.

Awards and Recognitions:

• #9 position in Forbes World’s Most Influential CMOs list 2024
• AdWeek’s Brand Genius Award
• Grand Effie’s award for the most effective campaign in the US
• Cannes Lions’ Titanium Award

10. Linus Karlsson:

Job Title: Chief Creative Officer for Marketing and Communication

Company Name: IKEA

Total Work Experience: 33 Years 3 Months

Country: Netherlands

About him: Linus Karlsson pursued his graduation from Berghs School of Communication. He has two years of experience as a consultant and guest lecturer at Stockholm University. Karlsson possesses robust experience serving various companies, including IKEA’s U.K. agency, Fallon Minneapolis, and Elanders. He served as a creative chairman at McCann for six years before joining IKEA in 2012. Initially, he worked as a consultant in creative projects, and in April 2021, IKEA appointed Karlsson as Chief Creative Officer for Marketing and Communication.

Achievements: Karlsson and his team constantly introduce contemporary products and styles without leaving back the brand’s historic equities. They also emphasize sustainability to position the brand as a positive social force. Karlsson’s creativity is taking IKEA to the next level by announcing the opening of a virtual IKEA store inside Roblox.

Awards and Recognitions:

• #10 in 2024 Forbes World’s Most Influential CMOs list

11. Asad Ayaz

Job Title: Chief Brand Officer

Company Name: The Walt Disney Company

Total Work Experience: 27 Years 3 Months

Country: United States

About him: Asad Ayaz holds a Bachelor of Arts in political economy from Bennington College and pursued his Master of Arts in economics at the University of Southern California. He was a Director at Audit Integrity and Project Manager at CRA RogersCasey before joining the Walt Disney Company in 2005. Ayaz held various roles in the Walt Disney Company, including Senior Vice President, Marketing and Executive Vice President, Head of Theatrical Marketing, Disney Live Action, Pixar, and Marvel. Currently, Ayaz is the Chief Brand Officer and President at the Walt Disney Studios and Disney Plus.

Achievements: Ayaz headed the campaigns for Disney’s and Hulu’s most watched films, 13 of the top 15 all-time favorite debuts, and the “Avengers: Endgame,” which obtained over $1.2 billion in five days.

Awards and Recognitions:

• #11 in 2024 Forbes World’s Most Influential CMOs list
• Variety’s Marketing Visionaries Award 2022
• The Clio’s Marketing Mastermind Award
• Recognized as one of the Fast Company’s most creative people in business 2022.

12. Mathilde Delhoume

Job Title: Global Brand Officer

Company Name: LVMH

Total Work Experience: 37 Years 9 Months

Country: France

About her: Mathilde Delhoume pursued her masters in marketing at Essec Business School Paris during 1985 – 1987. She spent 30 years at Procter and Gamble in various roles and joined LVMH in 2017 as a Brand Equity Director. Currently, Delhoume is the Global Brand Officer of LVMH, the biggest luxury brand and the only company with brands in the five major luxury categories. They are fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing, holding a value of around $70 billion.

Achievements: Overseeing six brand categories, LVMH recognized her as the “Center of Expertise,” where she and her team assist each LVMH firm to attain its desirability, luxury relevancy and performance.

Awards and Recognitions:

• #12 in 2024 Forbes World’s Most Influential CMOs
• AdWeek’s Marketing Vanguard Award 2023

13. Esi Eggleston Bracey

Job Title: Chief Growth and Marketing Officer

Company Name: Unilever

Total Work Experience: 34 Years 5 Months

Country: United Kingdom

About her: Based in Chicago, Eggleston Bracey holds a B.A. in engineering sciences from Dartmouth College in New Hampshire. Eggleston Bracey spent 25 years as a brand assistant at Procter & Gamble’s Comet in Cincinnati, Ohio. Later, she served as president of consumer beauty at Coty, handling most consumer brands, including Covergirl, Adidas, and Rimmel. Eventually, Eggleston Bracey joined Unilever in 2018 as EVP & COO of North America’s beauty and personal care portfolio. In 2024, she was appointed as Chief Growth and Marketing Officer at Unilever.

Achievements: Eggleston Bracey is an architect of the famous Dove’s CROWN (Creating a Respectful and Open World for Natural Hair) Coalition. With the New Voices Fund for Women of Color Entrepreneurs, Eggleston Bracey succeeded in her SheaMoisture’s launch. She is also known for her groundbreaking work on COVERGIRL, partnering with eccentric beauty talent such as Queen Latifah, Ellen, Pink, and Janelle Monae.

Awards and Recognitions:

• New York Matrix’s honoree 2023
• Ad Age’s Women to Watch Award 2020
• ADCOLOR’s Legend Award 2018
• Cosmetic Executive Women Achiever Award
• Women’s Wear Daily Marketer of the Year
• Beauty Cares Dream Ball’s Passionate Leader

14. Zach Kitschke

Job Title: Chief Marketing Officer

Company Name: Canva

Total Work Experience: 17 Years 3 Months

Country: Australia

About him: With a Bachelor of Commerce & Bachelor of Communications degrees from the University of Wollongong, Kitschke holds diverse work experience that prepared him for an inspiring C-Suite role. He started his career as an editor at Pollenizer, a Sydney-based startup, where he was exposed to the startup ecosystem. He also served as a bookseller and business cadet for Angus and Robertson Bookworld, where he learned customer service and sales skills. Kitschke joined Canva as a fifth employee in 2013 and spent four years serving diverse departments like product management, human resources, communications, and marketing. Currently, Kitschke is the Chief Marketing Officer of Canva, overseeing all of the brand’s global marketing and sales efforts.

Achievements: Kitschke continues to empower individual creators and business creativity with his robust growth strategy. He constantly adapts to evolving challenges; one such example is the integration of AI into the Canva platform. His journey from a bookseller to the prominent graphic designing company’s CEO is a testament.

Awards and Recognitions:

• #14 in 2024 Forbes World’s Most Influential CMOs list
• Global Marketer of the Year Award 2021

15. Andrea Mallard

Job Title: Chief Marketing and Communications Officer

Company Name: Pinterest

Total Work Experience: 37 Years 1 Month

Country: United States

About her: Andrea Mallard holds a Bachelor of Arts degree in international politics and English literature from Queens University. She pursued her master’s degree from the London School of Economics. Mallard began her career as a journalist at the Canadian Broadcasting Corporation. She served as a Chief Marketing Officer at Gap Inc.’s apparel brand Athleta, where she was tasked with overseeing marketing, communications, e-commerce, and digital presence. Later, in 2018, Mallard joined Pinterest as Chief Marketing Officer and Communications Officer, overseeing the company’s global growth, performance, product marketing and communications teams.

Achievements: Amidst the COVID-19 challenges, Mallard led the marketing efforts and launched two brand campaigns. She also played a pivotal role in Pinterest’s IPO in 2019. Mallard and her team lined up initiatives like Pinterest Presents, Pinterest Predicts, Pinterest’s global advertiser summit, and Pinterest’s annual report on future trends.

Awards and Recognitions:

• AdWeek’s Brand Genius Award 2023
• Forbes’ Most Entrepreneurial CMO Award 2023
• Ad Age’s Marketer of the Year Award 2021
• Featured in Forbes Magazine’s CMO Next 2019: 50 Game-Changing Marketing Leaders
• Featured in Business Insider’s Top 20 CMOs to watch in 2019
• Awarded with 2018 CMO for creativity and Storytelling

16. Chris Tung

Job Title: Chief Marketing Officer

Company Name: Alibaba Group

Total Work Experience: 20 Years 1 Month

Country: China

About him: Chris Tung holds a bachelor’s degree in electrical engineering from National Taiwan University. He then pursued his master’s degree in industrial engineering from the University of Michigan. Tung began his career in various management positions at Proctor & Gamble in 1995, then in Gigamedia from 1998 to 2001, and at L’Oreal from 2001 to 2003. Tung served as Vice President of Marketing at PepsiCo in China from 2004 to 2010. Later, he served as a Chief Executive Officer at VML in 2010 before joining Alibaba in 2016 for the same role. He was then made as Alibaba Group’s President in 2017.

Achievements: He incorporated AI into Alibaba’s platform, providing personalized customer experience. Alibaba’s platform drove around $100 billion USD in sales by participating in China’s Singles Day.

Awards and Recognitions:

• #18 position in 2024 Forbes World’s Most Influential CMOs list
• Recognized as one of the Asia-Pacific’s Most Influential and Purposeful Marketers in 2022

17. Manuel (Manolo) Arroyo

Job Title: Global Chief Marketing Officer

Company Name: The Coca-Cola Company

Total Work Experience: 31 Years 5 Months

Country: United States

About him: As a native of Spain, Arroyo graduated in business administration and law from ICADE, Madrid. He began his career as a Co-Founder of his own business, a ski school. Later, in 1992, he joined S.C. Johnson & Son, succeeded by roles at Banco Santander before joining Coca-Cola. From 1995 to 2014, Arroyo held diverse positions across various departments of Coca-Cola, including Global Brand Manager, Marketing Director, General Manager, and President. Arroyo left Coca-Cola in 2014 and rejoined S.C. Johnson & Son as a Senior Vice President and Continental President of Asia Pacific. After a year, in 2015, he joined as a Chief Executive Officer (CEO) at Deoleo, which is an olive oil processing company. In 2017, Arroyo returned to “The Coca-Cola Company” to serve as the President of Mexico’s business unit. The company appointed him the Global Chief Marketing Officer in 2020, overseeing the global marketing of the Company’s five beverage categories.

Achievements: Arroyo and his team emphasized events over ads and started implementing a creator-driven content strategy to grab the attention of Gen-Zs and millennials. As part of the contemporary strategy, he leveraged AI across the organization’s marketing efforts and influenced others across the industries.

Awards and Recognitions:

• #17 in 2024 Forbes World’s Most Influential CMOs list
• Empresario del Ano award, Businessman for the Year 2013

18. Kofi Amoo-Gottfried

Job Title: Chief Marketing Officer

Company Name: DoorDash

Total Work Experience: 46 Years

Country: United States

About him: Kofi Amoo-Gottfried holds a B.A. in economics and international studies from Macalester College. He started his career as a marketing strategist at Leo Burnett Chicago and Leo Burnett London, where he worked on Kellogg’s, Coca-Cola, and Global Living. Amoo-Gottfried was a Senior Strategic Planner at Wieden+Kennedy and headed Nike’s Beijing Olympics campaign strategy. Later, he served as the Global Communications Director of the Rum category at Bacardi Global Brands, and was architect responsible for the reinvention of the Bacardi brand. From there, he shifted to FCB as a Chief Strategy Officer and then to Meta as a Head of Consumer Marketing for internet.org. Meta promoted Amoo-Gottfried as VP of Brand & Consumer Marketing. In 2019, Amoo-Gottfried joined as VP of Marketing at DoorDash, and eventually became the Chief Marketing Officer, driving the company’s growth amidst the challenges posed by COVID-19.

Achievements: Amoo-Gottfried was the architect of reinventing the Bacardi brand. Being the Founder and Managing Director of Publicis, he was the first to launch the African continent’s majority-owned network agency.

Awards and Recognitions:

• AdWeek’s CMO Award in 2020
• Featured in Business Insider’s 25 CMOs to Watch in 2020
• AdWeek’s Brand Genius Award
• ADCOLOR’s Rockstar Award
• Featured in Ad ages’ “40 under 40” list

19. Alex Schultz

Job Title: Chief Marketing Officer & Vice President Analytics

Company Name: Meta

Total Work Experience: 51 Years 10 Months

Country: United States

About him: Alex Schultz holds a M.Sc. in Natural Sciences from Cambridge Magdalene College. He worked in eBay before joining Facebook as an analyst in 2007. He was promoted to manager in 2009, director in 2011, VP in 2014, and CMO in 2020. As a Chief Marketing Officer, he overseers Marketing, Global Experience and Design, and Product Analytics.

Achievements: Alex Schultz is the pioneer of integrating product and direct response marketing at Facebook and led the most influential direct response campaigns in Facebook’s sixteen-year history. He played a pivotal role in launching of the company’s impactful initiatives and products and growing Facebook, Instagram, and Messenger to a billion users. Schultz and his team played a remarkable role in rebranding Facebook to Meta.

Awards and Recognitions:

• #19 position in 2024 Forbes World’s Most Influential CMOs list
• #42 position in the 2023 Forbes World’s Most Influential CMOs list

20. Carla Zakhem-Hassan

Job Title: Chief Marketing Officer

Company Name: JPMorgan Chase

Total Work Experience: 27 Years 3 Months

Country: United States

About her: Zakhem-Hassan pursued her bachelor’s degree from the University of Colorado and MBA from the Thunderbird School of Global Management. She joined PepsiCo in 2016 as a Senior Vice President of global brand management and also served as Chief Marketing Officer of the organization in the latter part. In 2017, Hassan served as the Executive Vice President and Global Marketing Officer at Toys “R” Us. Later, she joined Citigroup in 2018 and was promoted to Chief Marketing Officer in 2020. Hassan joined JPMorgan Chase & Co in 2021 as Chief Marketing Officer.

Achievements: Hassan and her Citi team launched the “Its About Time” Campaign on International Day for the Girl Child in 2019, which was recognized as a campaign of the month by GWI. They also launched the Advancing Equality Calculator in collaboration with the Female Quotient, a free tool for organizations to calculate their raw wage gap.

Awards and Recognitions:

• Gold House’s Most Impactful Asians A100 list in 2024
• #19 in the 2023 Forbes World’s Most Influential CMOs
• The Matrix awards of 2020
• Brand Innovators’ Top 100 Women in Brand Marketing Award
• Henry Crown Fellow in the Aspen Institute, 2018
• Advertising Age’s Women to Watch Award in 2016

21. Detlev Von Platen

Job Title: Member of the Executive Board of Sales and Marketing

Company Name: Porsche

Total Work Experience: 36 Years

Country: Germany

About him: Detlev von Platen pursued his business administration and business management at the Universities of Tours and Poitiers. In 1988, he joined as a Marketing Director of the motorcycle division at BMW in France. He moved to BMW AG in Munich in 1991 and served as Assistant Director of Export, Director of Communications, and Project Leader across various departments. He joined Porsche, France in 1997 as a Brand Managing Director. He was promoted to Chief Executive Officer in 1999 and then President and CEO in 2008 for Porsche Cars North America. Since 2015, Platen has been a Member of the Executive Board of Sales and Marketing.

Achievements: As a President and CEO of Porsche Cars in the USA, Platen opened “One Porsche Drive”, offering customers a complete experience. His marketing influence made the 93-year-old brand one of the fastest-growing brands in the world.

Awards and Recognitions:

• #21 position in 2024 Forbes World’s Most Influential CMOs list

22. Alicia Tillman

Job Title: Chief Marketing Officer

Company Name: Delta Air Lines

Total Work Experience: 35 Years 9 Months

Country: United States

About her: Tillman holds a bachelor’s degree in marketing and mass communication from Lycoming College. She also pursued the Chief Marketing Officer program at the Kellogg School of Management. She boasts leadership experience as the Global Chief Marketing Officer at SAP. Tillman spent eleven years at American Express, overseeing the marketing of the travel division, public affairs, and business services. She served as Chief Revenue Officer at Capitolis, a leading Fintech company. With more than two decades of experience, Tillman is now Delta’s Chief Marketing Officer and leadership committee member.

Achievements: The first year as a CMO, Tillman made Delta a customer experience brand by brining brand’s story to life. She revamped the Delta’s SkyMiles program with added member benefits and surprising retail experiences. Tillman also made the company’s 30-year-old rewards program achieve 11 million users.

Awards and Recognitions:

• #22 position in 2024 Forbes World’s Most Influential CMOs list

23. Olivier Bialobos

Job Title: Deputy Managing Director of Dior Firm and Chief Communication and Image Officer

Company Name: Dior

Total Work Experience: 19 Years 9 Months

Country: France

About him: Holding a master’s degree in art history, Olivier Bialobos began his career in 1991 at the Escada Group. Eventually, he became the Director of International Communication of Escada Couture. Bialobos served as press director at KCD Paris agency in the early 2000s and oversaw the creation of the YSL fashion and perfumes communication strategy. He moved to the House of Yves Saint Laurent in 2002 and worked as the International Press and Public Relations Director with Tim Ford. Later, in 2006, Bialobos joined Dior as Chief Communication and Image Officer, where he was tasked with exhibitions, artistic collaborations, and other international projects. In 2021, Dior expanded Bialobos’ responsibilities to handle Christian Dior Couture and Parfums Christian Dior at Dior Beauty.

Achievements: Bialobos played a pivotal role in launching Dior Magazine, which celebrates the house’s historic and recent accomplishments. Under his leadership, Dior created catalogs for virtual products using AR technologies, staying ahead of the market. He is known for Lady Dior: Enter the Game (2014) and Dior and I (2014) musical videos.

Awards and Recognitions:

• #23 position in 2024 Forbes World’s Most Influential CMOs list

24. Lennard Hoornik

Job Title: Chief Commercial Officer

Company Name: Jaguar Land Rover (JLR)

Total Work Experience: 19 Years

Country: United Kingdom

About him: Lennard Hoornik holds a bachelor’s degree in economics from Haagse Hogeschool. He served as Chief Vice President of the Asia Pacific region at Sony Mobile Communications from 2005 – 2008 and as Global Chief Marketing Officer from 2008 – 2011. Later, in 2011, Hoornik joined HTC as President of South Asia. He spent eight years at Dyson as Chief Commercial Officer since 2013 before joining Jaguar in 2021. As JLR’s Chief Commercial Officer, Hoornik was tasked with marketing and global sales for Jaguar and Land Rover brands.

Achievements: Hoornik transformed JLR’s marketing approach from brand-by-brand to go-to-market, emphasizing sustainability and custom-made luxury. He is taking the brand to the next level, planning to produce all-electric vehicles by 2025.

Awards and Recognitions:

• #24 position in Forbes World’s Most Influential CMOs list

25. Cristina Diezhandino

Job Title: Chief Marketing Officer

Company Name: Diageo

Total Work Experience: 35 Years

Country: United Kingdom

About her: Holding a business in economics and marketing degree, Cristina Diezhandino has pursued executive programs at Stanford University. She served various marketing roles in Unilever HPC across the US, UK, and Spain. She was Corporate Marketing Director at Allied Domecq Spirits and Wines in Spain before joining Diageo. Diezhandino previously held diverse positions in Diageo, including Global Brand Director, Category Director, Marketing and Innovation Director, Managing Director, and Global Category Director. She was appointed Chief Marketing Officer at Diageo in 2020, overseeing the company’s marketing and innovation strategies.

Achievements: Diezhandino’s progressive approach to marketing not only extended beyond the company, redefining the global spirit marketing strategy. With a focus on sustainability, she introduced Bailey’s paper packaging. She also aimed at diversity and continues to devastate stereotypes in marketing and advertising.

Awards and Recognitions:

• #25 position in 2024 Forbes World’s Most Influential CMOs list
• WFA’s Global Marketer of the Year 2022

26. Hildegard Wortmann

Job Title: Member of the Board of Management for Marketing and Sales

Company Name: Audi AG

Total Work Experience: 49 Years 8 Months

Country: Germany

About her: Hildegard Wortmann holds a business administration degree from the University of Munster. She began her career in 1990 at Unilever, where she held diverse roles, including Product Manager, Brand Manager, and Marketing Director for Calvin Klein brand. Alongside working, she pursued an MBA in London. Wortmann moved to BMW Group in 1998 as Head of Brand Communication and headed the relaunch of the MINI brand. Her comprehensive positions at BMW include innovative projects, product management, marketing pre-development, and post-sales. Wortmann joined AUDI AG as a member of the Board of Management for Marketing and Sales. Since 2022, she also serves as a member of the Board of Management of the Volkswagen Group of Sales.

Achievements: Wortmann is accelerating the Group’s sustainable strategy toward a positive mobility provider for nature and society. She also focused on providing personalized customer experiences, which is evident in the Audi Q6 e-tron featuring an AR heads-up display.

Awards and Recognitions:

• #26 position in 2024 Forbes World’s Most Influential CMOs list
• #17 position in the 2023 Forbes World’s Most Influential CMOs list

27. Jill Kramer:

Job Title: Chief Marketing Officer

Company Name: Accenture

Total Work Experience: 30 Years

Country: Ireland

About her: Jill Kramer pursued a bachelor’s of arts degree at the University of Massachusetts, Amherst. She held various senior positions in creative agencies like BBDO and DDB. Kramer also worked for award-winning B2B brand development, communications, and digital marketing for iconic brands like AT&T and ExxonMobil. Later, in 2015, Kramer joined Accenture, where she was involved in diverse roles, including brand and advertising, brand stewardship, advertising strategies, production, media planning and buying, and creative development. She also led the “Let There Be Change” Campaign in 2020. Recently, she was appointed Chief Marketing Officer, overseeing all the organization’s marketing and advertising efforts.

Achievements: Kramer played a pivotal role in the success of Accenture’s global brand campaign, “Reinvented with Accenture.” Beyond Accenture, she redefines the very basic nature of B2B marketing with her “Business-to-Human” approach.

Awards and Recognitions:

• #27 position in 2024 Forbes World’s Most Influential CMOs list.
• Recognized as one of the Forbes’ Most Entrepreneurial CMOs in 2024
• #36 position in the 2023 Forbes World’s Most Influential CMOs list

28. Tammy Henault

Job Title: Chief Marketing Officer

Company Name:  National Basketball Association (NBA)

Total Work Experience: 26 Years

Country: United States

About her: Tammy Henault holds a bachelor’s degree from the University of Pennsylvania and an MBA degree from New York University’s Stern School of Business. She was the consumer marketing division’s Managing Director for Digital Products at the New York Times. Henault also held various marketing positions at PEOPLE, TIME, and InStyle magazines. She was a Senior Vice President at Paramount Global for eight years, overseeing brand, performance marketing, partnership, audience development, and customer acquisition and retention. In 2022, Henault joined the NBA as Chief Marketing Officer, overseeing the global marketing efforts, developing NBA’s Next Gen platform, NBA App, and NBA ID.

Achievements: Henault led the marketing campaign of Paramount+ in 2021, which drove record-breaking subscriptions and was recognized as the year’s No. 1 fastest-growing American brand by Morning Consult. She led most award-winning marketing campaigns, including Halo, 1883, Star Trek: Discovery, and The Good Fight.

Awards and Recognitions:

• Recognized as 2023 CMO to Watch by Business Insider
• 2023 American Advertising Federation’s Hall of Achievement Inductee
• 2021 Ad Age’s “40 under 40” honoree
• A100 list honoree by Gold House

29. Sumit Virmani

Job Title: Chief Marketing Officer

Company Name: Infosys

Total Work Experience: 35 Years 3 Months

About him: Sumit Virmani is based in Bengaluru and pursued his graduation from the Institute of Management Studies. He served at Polaris Software and the Tata Group before joining Infosys in 2004, where he was tasked with brand development, demand generation, and marketing communications. At Infosys, Virmani held various strategic positions, including Head of Infosys Products and Platforms, Global Head of Corporate Marketing, and Platforms Marketing. Virmani is the current Executive Vice President and Global Chief Marketing Officer, overseeing global Infosys brand ambitions.

Achievements: Virmani played a pivotal role in the organization’s partnership with tennis globally to provide personalized customer experience. The partnership’s success led the company to achieve satisfaction and retention.

Awards and Recognitions:

• #29 position in 2024 Forbes World’s Most Influential CMOs list
• Recognized as one of the Top 100 B2B CMOs in the technology sector

30. Jonathan Bottomley

Job Title: Chief Marketing Officer

Company Name: Calvin Klein

Total Work Experience: 25 Years 10 Months

Country: United States

About him: Jonathan Bottomley pursued a Bachelor’s of Arts and a Master of Arts at the University of Oxford. He began his career as a brand strategist at AMV BBDO in 1999. Bottomley moved to London and joined as Strategy Director at TBWA. He also served as Head of Strategy and Chief Strategy Officer at BBH. He was a Creative Council Member at Facebook from 2014 – 2016. Bottomley served as EVP Chief Marketing Officer at Ralph Lauren and as Chief Marketing Officer at Boll & Branch before joining Calvin Klein in 2022. Currently, Bottomley is the Chief Marketing Officer at Calvin Klein, overseeing all aspects of consumer marketing.

Achievements: Under Bottomley’s marketing leadership, the brand collaborated with global stars, including Jeremy Allen White, which drove its underwear sales by 30% during the week of its launch. His marketing mix strategy embraces art, science, and creativity, reflecting the brand’s simple yet high-quality products.

Awards and Recognitions:

• #30 in 2024 Forbes World’s Most Influential CMOs list
• #40 in the 2023 Forbes World’s Most Influential CMOs list

31. Marissa Jarratt

Job Title: EVP, Chief Marketing & Sustainability Officer

Company Name: 7-Eleven

Total Work Experience: 29 Years 3 Months

Country: United States

About her: Marissa Jarratt holds an MBA, BBA in Finance, and B.A. in Spanish from the University of Texas, Austin. She served at Good Karma Foods as the Chairman of the Board and the MilkPEP’s Member of the Executive Committee. Jarratt held various leadership and marketing positions at PepsiCo and Dean Foods Company. She led some of America’s renowned brand marketing campaigns like Lay’s potato chips, Cheetos snacks, Friendly’s ice cream, and TruMoo’s chocolate milk, which drove increased brand equity and profitable growth. Since 2019, Jarratt has served as Chief Marketing Officer at 7-Eleven, the world’s largest convenience brand.

Achievements: Jarratt has redefined the brand’s consumer experience with her culturally relevant and entertaining approach, which was evident in the brand’s award-winning “Take it to Eleven” campaign. She is also a determinant in sustainability, reducing CO2 emissions by investing in sustainable packaging and renewable energy.

Awards and Recognitions:

• 2024 Top Woman in Grocery by Progressive Grocer
• Named as one of the 50 Most Influential CMOs in Forbes 2022 list
• Ad Age’s 2022 Global Leading Woman Award
• University of Texas’s Rising Star Award
• Brand Innovator’s “40 under 40” honoree of 2023, 2022, and 2021.

32. Heidi Cooley

Job Title: Senior Vice President and Chief Marketing Officer

Company Name: Crocs

Total Work Experience: 20 Years 3 Months

Country: United States

About her: Heidi Cooley holds a Bachelor of Science in business management from the Fashion Institute of Design and Merchandising in Los Angeles. She also pursued her Master of Science in Organizational Leadership at Colorado State University Global. Cooley served at Sports Authority as Vice President before joining Crocs in 2016 as VP of global marketing. She is currently serving as SVP and CMO at Crocs since 2021.

Achievements: Cooley headed Croc’s “Come As You Are” global campaign, which celebrates self-expression and individuality. She initiated partnerships and collaborations with McDonald’s, Barbie, Pringles, and Balenciaga to ensure the brand’s cultural resonance and relevancy with the core audience.

Awards and Recognitions:

• Recognized by Forbes as one of the Most Entrepreneurial CMOs
• Glossy’s Top Fashion and Beauty Marketers Award 2023
• AdWeek’s Marketing Vanguard Award 2023

33. Ulrich Klenke

Job Title: Chief Brand Officer

Company Name: Duetsche Telekom

Total Work Experience: 28 Years 9 Months

Country: Germany

About him: Ulrich Klenke pursued his Diploma in business management from Stuttgart Vocational Academy. He began his career as a Senior Project Manager at Mercedes-Benz AG. Klenke also served as Head of Brand and Product Communications at Daimler Chrysler. Later, in 2015, he joined Ogilvy Group as Chief Executive Officer. After three years, Klenke joined Volkswagen as a Senior Marketing Associate. In 2020, Klenke joined as Chief Brand Officer at Deutsche Telekom.

Achievements: Deutsche Telekom reports that the company has witnessed 84% growth under Klenke’s marketing leadership and has become the world’s second most valuable telecom brand. He unified the company’s marketing messages across its portfolio, making the marketing efforts efficient and effective.

Awards and Recognitions:

• #33 position in 2024 Forbes Most Influential CMOs list
• #37 position in the 2023 Forbes Most Influential CMOs list

34. Don McGuire

Job Title: Senior Vice President and Chief Marketing Officer

Company Name: Qualcomm

Total Work Experience: 44 Years 7 Months

Country: United States

About him: Don McGuire holds a Bachelor of Science in business administration from California State University Chico. He then pursued his Master’s program at Stanford University’s Schwab School of Business. McGuire started his career as a sales and marketing executive at McCaw Cellular Communications. He also served as CMO of Amp’d Mobile, Global Marketing Vice President at Kyocera, Vice President of Sales and Marketing at Leap Wireless, and Vice President and General Manager at Sprint PCS. McGuire was a Senior Leader at Intel before joining Qualcomm in 2016. He is currently serving as a senior vice president and chief marketing officer at Qualcomm Technologies.

Achievements: Under McGuire’s marketing leadership, the company has made collaborative partnerships and launched advanced technology products. He revamped the company’s marketing approach from product to strategic or go-to approach. McGuire played a pivotal role in the spike of Qualcomm’s market capitalization by 77%.

Awards and Recognitions:

• #34 position in 2024 Forbes World’s Most Influential CMOs list
• #34 position in the 2023 Forbes World’s Most Influential CMOs list

35. Fiona Carter

Job Title: Chief Marketing Officer

Company Name: Goldman Sachs

Total Work Experience: 32 Years

Country: United States

About her: Fiona Carter pursued a Bachelor of Arts degree in modern languages from Oxford University. She began her career as an account handler at Bates Dorland UK in 1993. Carter served in various high-level positions, including Global Account Director at D’Arcy & partners, Senior Consultant at Faith Popcorn’s Brain Reserve, Managing Director at BBDO, Chief Operating Officer at Omnicom, and Chief Brand Officer at AT&T Information. She joined Goldman Sachs in 2020 as a Chief Marketing Officer, overseeing brand marketing, global content, and digital strategy.

Achievements: With a focus on digital marketing and diverse collaborations, Carter has increased the company’s investments in targeted and minority-owned media. She also revived the company’s 10,000 small business program, funded by the Goldman Sachs Foundation. The company has reported a 12% increase in revenue from the previous year as of March 2024.

Awards and Recognitions:

• Women Trailblazer Award 2024
• #35 position in 2024 World’s Most Influential CMOs list
• AdWeek’s Brand Genius Award in 2019

36. Jane Wakely

Job Title: Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer

Company Name: PepsiCo

Total Work Experience: 31 Years 10 Months

Country: United States

About her: Jane Wakely holds a Bachelor of Science degree with honors in business administration. She also pursued a Charted Accountant course from the Chartered Institute of Management Accountants (CIMA) in the UK. Wakely began her career at Proctor & Gamble in the brand management division. She also served as a Vice President of Marketing and Innovation and Chief Marketing Officer of Global Chocolate and Pet Nutrition at Mars. Wakely joined PepsiCo in 2022 as EVP, Chief Consumer and Marketing Officer, and Chief Growth Officer of International Foods.

Achievements: Wakely has headed most of the award-winning teams, which won 160 Cannes Lions, 100 Effies, 60 Design and Art Direction, and 120 One Show awards. She was pivotal in the transformation of Mars’ sustainable development. With a focus on sustainability, Wakely has made PepsiCo’s recycling and supply chain efforts transparent, influencing the industry globally.

Awards and Recognitions:

• Spike Asia’s Advertiser of the Year Award 2021 for the “Lion’s Share”
• Winner of Cannes’ Inaugural Grand Prix in the Sustainable Development Goals Category
• One of the founding members of the UN’s Global Alliance for Responsible Media.
• #36 position in 2024 Forbes World’s Most Influential CMOs list

37. Lara Balazs

Job Title: Executive Vice President and Chief Marketing Officer

Company Name: Intuit

Total Work Experience: 31 Years 9 Months

Country: United States

About her: Lara Balazs pursued her Bachelor of Arts at the University of Washington and Master of Business Administration from Kellogg Graduate School of Business at Northwestern University. She held various roles at Visa, including global marketing strategy and planning, global product and innovation marketing, and head of North America marketing. Balazs was the Vice President of Prime and Amazon North America Marketing. Later, in 2018, Balazs joined Intuit as a Chief Marketing Officer, currently serving as Executive Vice President, Chief Marketing Officer, General Manager, and Strategic Partner Group. She also held various marketing roles for brands like Nike Inc. and Gap Inc.

Achievements: Lara Balazs played a pivotal role in recognizing Intuit as one of the Greenest Companies and the Most Innovative AI companies. With a focus on building the brand’s reputation, she was committed to achieving Intuit’s purpose of delivering “power prosperity around the world”. The company has served around 100 million global consumers daily under her influence and leadership.

Awards and Recognitions:

• #37 position in 2024 Forbes World’s Most Influential CMOs list
• AdWeek’s CMO Vanguard Award 2020
• Recognized as one of the “Top 100 Women in Brand Marketing Class of 2023”
• Brand Innovators’ “40 under 40” Award 2023

38. Lisa Roath:

Job Title: Executive Vice President and Chief Marketing Officer

Company Name: Target

Total Work Experience: 22 Years 10 Months

Country: United States

About her: Lisa Roath pursued her bachelor’s degree at Northwestern University and an MBA from Harvard Business School. She held various roles at Marshall Field’s, L.E.K. consulting, and Limited Brands. Later, in 2006, Roath held various leadership positions within the organization. They are the Vice President of Food and Beverage Merchandising, Vice President of Essentials Merchandising, and Lead Architect. Roath is the current Vice President and Chief Marketing Officer at Target, overseeing the company’s core marketing functions.

Achievements: Roath shared user-generated content on Target’s social media page and positioned the company as shoppers’ “happy place.” She significantly contributed in bringing life to Kristen Wiigs Saturday Night Live’s “Target Lady” character in partnership with TikTok star Azai.

Awards and Recognitions:

• #38 position in 2024 Forbes World’s Most Influential CMOs list

39. Patricia Corsi

Job Title: Former Chief Marketing, Digital, and Information Officer

Company Name: Bayer

Total Work Experience: 9 Years 6 Months

Country: Germany

About her: Patricia Corsi holds a bachelor’s in marketing and advertising and master’s in business management. She held various leadership positions at Unilever, including Marketing Vice President and Board Member. Corsi also served at Kraft, Sony Music, and Johnson and Johnson. She was the Chief Marketing Officer at Heineken Mexico from 2016 – 2018. Corsi joined Bayer Consumer Health as Head of Strategic Marketing, Digital, and Information Technology in 2019, where she oversaw digital marketing and brand-building activities.

Achievements: Corsi led campaigns for Bayer’s Canesten brand with the un-censored word “vagina,” which had created a huge impact in the industry. Her contributions to the development of brands and their partners are remarkable.

Awards and Recognitions:

• Brand Innovators’ Gold Lion for Claritin Award 2023
• Nominee of WFA Global Marketer of the Year 2022
• AdWeek’s “Top 30 CMO” Award 2021
• AdLatina Award 2020
• Effie Advertiser of the Year 2017

40. Kenneth Mitchel

Job Title: Senior Vice President and Global Chief Marketing Officer

Company Name: Levi Strauss & Co

Total Work Experience: 28 Years 6 Months

Country: United States

About him: Kenneth Mitchel pursued a Bachelor of Arts at Dartmouth College and a Master of Business Administration at Dartmouth’s Tuck School of Business. Mitchel served as Snap Inc.’s Chief Marketing Officer, where he oversaw the company’s marketing and branding efforts. He also served in leadership roles at McDonald’s and led marketing efforts related to creative, design, retail, digital, and experiential consumer touch points. Mitchel is the current Global Chief Marketing Officer at Levi Strauss & Co., leading the brand’s global marketing strategies.

Achievements: As the company is shifting to become a complete “denim lifestyle retailer,” Mitchel played a pivotal role in holding the brand’s position in the global cultural landscape. One of his significant accomplishments involves driving the “Live in Levi’s” campaign and celebrating its tenth year, making the brand’s fans and community own the brand.

Awards and Recognitions:

• Recognized as the “The Most Innovative People in Businesses” by Fast Company
• Featured in Forbes CMO Next list 2021
• Featured in AdWeek’s 50 list
• Recognized as one of the 25 Most Innovative CMOs by Business Insider
• Featured in Campaign’s Power 100
• Multiple Cannes Lions awards
• Nominee of two Emmy awards

41. Taylor Montgomery

Job Title: Chief Marketing Officer

Company Name: Taco Bell

Total Work Experience: 15 Years 11 Months

Country: United States

About him: Taylor Montgomery pursued his Bachelor of Business Administration in marketing and psychology at the University of Notre Dame. He kicked off his career at Procter & Gamble as Senior Assistant Brand Manager, and later, the role was expanded to e-commerce and digital strategy leader. Montgomery joined Taco Bell as a Director of Brand Marketing in 2016. He then got promoted to the organization’s Chief Marketing Officer and Vice President in 2020.

Achievements: With a focus on expanding the chain’s open hours beyond late night, Montgomery has crafted a strategic plan to drive relationships between the brand and its customers. He also planned strategic partnerships with lime-light stars, including Doja Cat, Paris Hilton, creators, influencers, and LeBron James. Montgomery played a significant role in freeing the “Taco Tuesday” trademark through campaigns, making it usable by every food chain business without legal repercussions.

Awards and Recognitions:

• Recognized as “CMO of the Week” by Brand Innovators in 2024
• #41 position in 2024 Forbes World’s Most Influential CMOs list

42. Arnaud Carrez

Job Title: Senior Vice President and Chief Marketing Officer

Company Name: Cartier

Total Work Experience: 27 Years 3 Months

Country: France

About him: Arnaud Carrez pursued his undergraduate degree at ESCP Business School and post-graduation at International Business Management. He joined Cartier in 1997 as Marketing and Communications Manager. Carrez served in various positions at Cartier, including Business Development Manager from 2001 – 2002, Chief of Staff to the Cartier President and CEO from 2002 – 2005, Marketing and Communications Director from 2005 – 2009, Managing Director of Switzerland region from 2009 – 2013, Managing Director of Hong Kong and Macau from 2013 – 2014, International Marketing and Communications Director from 2014 – 2019, and Senior Vice President and Chief Marketing Officer from 2019 – now.

Achievements: Carrez has been one of the industry leaders who play a significant role in redefining the luxury shopping experience of customers by leveraging emerging digital technologies and AR capabilities. He focuses on showcasing the firm’s eternal quality reflected in the firm’s activities, like the 100^th anniversary of Trinity celebration involving Ambassadors like Paul Mescal, Labrinth, and Jisoo.

Awards and Recognitions:

• #42 position in 2024 Forbes World’s Most Influential CMOs list
• #38 position in the 2023 Forbes World’s Most Influential CMOs list

43. Andreas (Drew) Panayiotou

Job Title: Global Chief Marketing Officer

Company Name: Pfizer

Total Work Experience: 33 Years 1 Month

Country: United States

About him: Andreas Panayiotou pursued his graduation from Boston College. He had three decades of global marketing experience working in diverse companies, including Johnson & Johnson, Chick-fil-A, The Coca-Cola Company, Best Buy, BBDO, and The Walt Disney Company. Panayiotou was a Chief Marketing Officer at Verily, where he made a significant contribution to the precision health division and built digital marketing platforms to facilitate patients’ access to the company’s products. He joined Pfizer as a Global Chief Marketing Officer, where he was involved in building innovative marketing strategies.

Achievements: Panayiotou is assisting the company in establishing Artificial Intelligence (AI) to optimize the supply chain and fasten the delivery process. To celebrate the company’s 175^th anniversary, Panayiotou initiated a brand campaign, “Let’s Outdo Cancer”. He led his team to develop a DTC e-commerce platform, redefining how Pfizer used to serve patients.

Awards and Recognitions:

• Brand Innovator’s “CMO of the Week” Award
• #43 position in 2024 Forbes World’s Most Influential CMOs list

44. Julia White

Job Title: Chief Marketing and Solutions Officer

Company Name: SAP

Total Work Experience: 26 Years 3 Months

Country: United States

About her: Julia White holds a bachelor’s degree from Stanford University and a master’s program from Harvard Business School. She began her career in the Product Management team at Intuit in 1996. White joined Microsoft in 2001 as a Product Manager for Microsoft 365 at the time of transition to the cloud. White spent twenty years in Microsoft, where she held marketing of Microsoft Azure for the last five years. She joined SAP as a Chief Marketing and Solutions Officer and Executive Board Member in 2021.

Achievements: White played a significant role in making Microsoft the world’s second-largest public cloud-offering company. Her presence was also instrumental during the shift from on-premises Office business to the pioneer in cloud services. She is revamping SAP’s marketing approach toward a more emotive and story-driven approach to better engage with B2B prospects in a highly competitive business environment. She created a “Bring Out Your Best” tagline to better serve clients, reflecting SAP’s commitment to providing the best solutions.

Awards and Recognitions:

• #44 position in 2024 Forbes World’s Most Influential CMOs list

45. Carrie Palin

Job Title: Senior Vice President and Chief Marketing Officer

Company Name: Cisco

Total Work Experience: 33 Years 11 Months

Country: United States

About her: Carrie Palin pursued a bachelor’s degree in communications from Texas Christian University. She started her career at Dell and was tasked with crafting marketing strategies. Palin served various marketing roles across various organizations, including IBM as a Vice President, Adobe Marketo as an Advisor, Box, SendGrid, Splunk as SVP and CMO, and EDB as Member of the Board of Directors. With extensive marketing experience, White joined Cisco in 2021 as Senior Vice President and Chief Marketing Officer, overseeing the organization’s versatile marketing efforts.

Achievements: Palin was pivotal in strengthening the brand’s marketing tactics with relevant messages to stay competitive. Under her marketing influence and leadership, Interbrand has name the company the #1 pure B2B brand globally for the third consecutive year.

Awards and Recognitions:

• #45 position in 2024 Forbes World’s Most Influential CMOs list
• #45 position in the 2023 Forbes World’s Most Influential CMOs list

46. Enrico Galliera

Job Title: Chief Marketing and Commercial Officer

Company Name: Ferrari

Total Work Experience: 22 Years 11 Months

Country: Italy

About him: Enrico Galliera pursued his economics and political science degree at the University of Parma. He began his career in 2001 as a General Manager for South West Europe at Barilla Group. Galliera also held various positions in the organization, including Commercial Business Development (CBD) Director for Europe and export market unit Director. He joined Ferrari in 2010 as Senior Vice President and is the current Chief Marketing and Commercial Officer.

Achievements: Galliera reduced the number of cars in production to increase the brand’s exclusivity, creating demand in the market.  Under his marketing influence, Ferrari has seen a 17.2% increase in revenue during the 2023 financial year from the previous year.

Awards and Recognitions:

• #46 position in 2024 Forbes World’s Most Influential CMOs list
• #47 position in 2022 Forbes World’s Most Influential CMOs list
• #50 position in 2021 Forbes World’s Most Influential CMOs list

47. Chris Leong

Job Title: Chief Marketing Officer

Company Name: Schneider Electric

Total Work Experience: 35 Years 3 Months

Country: France

About her: Chris Leong pursued her Diploma in management at the Malaysian Institute of Management and Executive Programs from Harvard Business School. Leong served in various senior-level roles at WPP, including general manager for Malaysia and Bates Asia Pacific, regional brand director for Ogilvy Europe, managing director for Bates Singapore, and Hong Kong, and president for Grey South East Asia. Leong spent six and a half years at Nokia as Senior Vice President and oversaw the organization’s complete brand and marketing. She joined Schneider Electric in 2012 and was promoted to Chief Marketing Officer in 2015, where she was responsible for the brand marketing, increasing customer intimacy, and driving business growth.

Achievements: Leong leverages partnerships as the core marketing strategy to promote the shift towards automation, decarbonization, electrification, and digitization. Leong focuses on the “behind the scenes” operations of the company with an aim of achieving no net biodiversity loss by 2030.

Awards and Recognitions:

• PRovoke Media’s Influence 100 Award 2021
• #47 position in 2024 Forbes World’s Most Influential CMOs list

48. Mike Katz

Job Title: President of Marketing, Strategy, and Products

Company Name: T-Mobile

Total Work Experience: 26 Years 10 Months

Country: Germany

About him: Mike Katz completed his bachelor’s in sociology at Colorado State University. He started his journey at T-Mobile in 1998, where he was tasked with building robust distribution networks and served the organization’s various marketing and sales roles. Katz is the current President of Marketing, Strategy, and Products, focusing on innovation and the future of wireless networks.

Achievements: Katz was one of the architects of the Un-carrier Revolution Strategy, which revamped the transcript of the wireless industry. During his tenure as President, the company has secured partnerships with around three-fourths of Fortune 500 companies and other largest American government agencies. His work on elevating the customer experience brought consecutive awards from the J.D. Power U.S. Business Wireless Satisfaction Study with an unmarked score.

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Awards and Recognitions:

• #48 position in 2024 Forbes World’s Most Influential CMOs list
• #39 position in the 2023 Forbes 50 Most Influential CMOs list
• Recognized as one of the top 40 under 40 business leaders in Seattle by Puget Sound Business Journal

49. Sofia Colucci

Job Title: Chief Marketing Officer of North America

Company Name: Molson Coors

Total Work Experience: 21 Years 10 Months

Country: United States

About her: Sofia Colucci completed her graduation in DeGroote School of Business at McMaster University. She has three decades of experience across multiple industries, including PepsiCo, Maple Leaf Foods, and Celestica. Colucci joined Molson Coors to lead Innovation for North America in 2017, then promoted to Vice President in 2018 and Global Vice President in 2020. Colluci is the current Chief Marketing Officer of Molson Coors.

Achievements: Colluci is known for her accomplishments, such as building progressive innovations. She launched ads like “Tastes Like Miller Time” and “Choose Chill” to transform the Miller Lite and Coors Light brands. Colluci’s creativity paves the way for Molson Coor’s first Super Bowl Ad, “High Stakes Beer Ad.” She was appreciated for transforming the company’s marketing approach and developing plans beyond beer.

Awards and recognitions:

• Featured in Campaign’s Top 50 CMOs list 2023
• Featured in Crain’s 40 Under 40 list 2023
• Recognized as one of the Forbes Top 50 Entrepreneurial CMOs in 2024
• Cannes Lions’ Award
• Effies’ Top US Marketer Award 2024
• D & AD Award

50. Jonathan Adashek

Job Title: Senior Vice President of Marketing and Communications

Company Name: IBM

Total Work Experience: 17 Years 7 Months

Country: United States

About him: Jonathan Adashek pursued his Bachelor of Arts degree in Political Science from the University of Wisconsin-Milwaukee. He began his career in 2005 as Global Client Relationship Manager at Edelman. Adashek then shifted to Microsoft in 2012 as a General Manager of Strategy and Communications. He also spent five years as a Chief Communications Officer at Nissan Motor Company. Adashek was Alliance Global Vice President of Communications at Renault-Nissan-Mitsubishi before joining IBM in 2020. He started his journey at IBM as Chief Communications Officer and is the current Senior Vice President of Marketing and Communications.

Achievements: Adashek led the “Let’s Create” platform, unifying the brand’s marketing efforts to make IBM the leading hybrid cloud and AI Company. As a preacher of AI, he played a significant role in IBM’s AI track sponsorship at the SXSW festival.

Awards and recognitions:

• #50 position in 2024 Forbes World’s Most Influential CMOs list
• David Finn Award 2023
• Featured in PR Week’s “Power List 50” 2023
• PRovoke Media’s Influence 100 Award 2021

Common key characteristics of top chief marketing officers?

Going through the journey of top CMOs from how they started their career until becoming the C-level executive of an organization, it is evident that they possess certain key characteristics in common. They are:

Multi-channel expertise: It’s clear that the top CMOs are experts in all marketing channels, like social media, email, SEO, direct mail, telemarketing, and more. This multi-channel expertise is pivotal in achieving the goal of marketing campaigns.

Visionary leadership: All of these top chief marketing officers align their marketing team towards their company’s vision while bringing the best from the team. It is one of the crucial traits of CMOs to inspire, motivate, and guide their teams towards a shared vision.

Adaptability: Some top CMOs like Andrea Mallard, Kofi Amoo-Gottfried, and William White took charge as a CMO during the peak of the COVID-19 pandemic. Amidst challenges like changing consumer behavior, supply chain issues, and market fluctuations, they adapt to the situation and find ways to overcome them. Hence, adaptability is an essential trait for becoming a successful CMO.

Data analysis proficiency: By analyzing the achievements of these top chief marketing officers, it is clear that they are data-driven. They leveraged both historical and real-time data to make informed decisions and refine strategies on the run. So, data analytical capability is a must-have skill to thrive as a CMO or any other C-level position in today’s data-driven world.

Communication skills: As these top CMOs collaborate with diverse teams and external stakeholders for the success of their company, effective communication is critical. Clear communication on your company’s values, mission, and vision is essential to build trust and relationships.

Note: If you are an entrepreneur whose business offers products or services to CMOs, this extensive CMO email list will help you achieve your marketing goals.

Conclusion:

These top chief marketing officers are passionate marketing giants who play a significant role in achieving their company’s success. Despite diverse challenges and hardships, they excel in their role as a CMO, driving the company’s revenue and making their team reach heights. They inspire and set examples for upcoming CMOs with their thought-provoking ideas and achievements.