Pay-per-click (PPC) is an Internet Marketing technique in which advertisers are charged a certain amount of fee each time the users click their ads. It is a method of buying visits to a particular site to increase web traffic and eventually generate business.
Pay-per-click is an inorganic marketing technique which primarily uses search engine marketing to direct potential buyers or users to a website.
The Popular PPC Platforms:
- Google AdWords
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
- Quora Ads
- Promoted Pins
Strategies to Implement PPC:
– Define the goals for your PPC campaign
– Determine the type of audience you want to reach
– Pick the relevant keywords for the ad
– Create a simple campaign structure that is easy to monitor
– Make appropriate changes in the PPC settings of the Google AdWords
– Analyze your campaign metrics and also paid-search traffic regularly
Benefits of Using PPC in Business:
– It is measurable and also trackable
– Enables you to enter the market quickly with less optimization
– Also, it drives the result immediately
– It helps you to pull the quality traffic to your website
– Thereby, increasing the sales, leads, and ROI
– You have the ultimate control over various options
– It is well-suitable for targeting
– PPC is a cost-effective approach
– It provides budget flexibility to start small or big
– It binds well with other marketing channels