If you wish to scale your business with new clients, you must implement B2B prospecting methods. These techniques will enable you to identify potential customers for your products and services. Moreover, it will improve your brand’s reach and lead generation.
Sales prospecting techniques will assist your brand in keeping your sales pipeline filled with fresh opportunities. These techniques include cold calling, email marketing, direct mail, client referrals, LinkedIn groups, and Facebook.
But selecting a method can sometimes be challenging.
That’s why more than 40% of sales representatives feel that prospecting is the trickiest part of the sales process. As the process is time-consuming and research-intensive, you need to simplify it.
Spending too much time researching the right prospecting strategy will slow down the sales process. But don’t worry, as we are here to help you out. Check out the various B2B prospecting methods and their details to choose the appropriate one.
Infographic Content:
1. Connect with Prospects through Emails
- Begin a conversation through an email
- Promote your products and services in a friendly manner
- Highlight how your products will solve the prospect’s problems
- Ensure the email is reliable and personalized
- Offering bonuses, discounts, and coupons is possible
87% of B2B marketers use email marketing to generate new leads and prospects.
2. Utilize Cold Calling for Communication
- A cold call adds a personal touch to the communication
- Helps build a closer connection and stronger rapport
- Advanced VoIP phone systems make cold calling cost-effective
- You can call multiple prospects in a single day, saving time
- It’s essential to talk engagingly and not be aggressive
82% of prospects accepted meetings when cold called.
3. Attract Decision Makers on LinkedIn
- Communicate with CEOs, HR managers, and CFOs on LinkedIn
- Promote your products and services effectively
- Build your personal brand and fetch new leads
- Improve brand awareness by sharing product-related content
- Engage with professionals and build a following
40% of B2B marketers feel LinkedIn is among the highly effective B2B prospecting methods.
4. Client Referrals Help You Stand Out
- Referrals enable you to reach multiple organizations
- Clients can refer you to companies in distant markets
- An excellent strategy to build trust among prospects
- Elevates your brand image and value significantly
- Use emails to ask for referrals from loyal clients
54% of marketers feel client referrals make prospect sourcing cost-efficient.
5. Fetch Inbound Prospects through Blogging
- Develop articles to answer the prospect’s questions
- Have a clear, informative, and engaging tone
- Back up your claims with qualified statistics
- Promote products and services within the content
- Add social media handles to your articles
- Improve your search engine rankings and brand awareness
Companies having a blog convert 70% more leads than firms without one.
6. Visit Corporate Events to Meet Prospects
- Attend corporate seminars and trade shows to find clients
- Participate in these events to highlight your brand
- Offer discounts and free resources to attract prospects
- Use a feedback form to acquire contact information
