The time for New Year resolutions has arrived. And when we talk about B2B marketers, they are busy gearing up to start implementing advanced marketing strategies for the coming year. From investing in dynamic content to infusing Account Based Marketing and from creating engaging landing pages to optimizing those for mobile marketing, there’s a lot in the New Year resolutions’ bucket of B2B marketers for 2018. Here are a few:
Aiming at enriching customers’ experience, B2B marketers around the world are leaving no stone unturned to make 2018 the year of zero regret marketing. Try some or all of these marketing resolutions, and if you have any specific plans that we might have missed, we would love to hear from you.
Infographic Content:
- Account-based Marketing – 92% of marketers believe it’s essential. (SiriusDecisions)
- Content Management System – 83% of businesses are already using it. (Martech)
- Email Lists – Almost a fifth of companies purchase email lists. (Experian)
- Dynamic Email Content – 80% of marketers find it important, 70% predict it the future of marketing. (Business 2 Community)
- Landing Pages – 68% of businesses use for lead generation and many are planning to go for it. (WSI)
- Lead Scoring – 84% of marketers score leads to increase revenue. (ARITIC PinPoint)
- Marketing Analytics – The value of global marketing analytics is predicted to reach US$4,108.2mn by 2022 end. (Report Linker)
- Mobile Marketing – Mobile email opens have grown by 180% in the last 3 years. (Email Monday)
