Blue Mail Media Doubled the Business Revenue of an AI-Powered Hiring Software Provider
About the client:
The client is a leading AI-powered hiring software provider in Florida, USA. The software simplifies the hiring process of frontline recruiters with its automated conversational interface, making recruiting effortless.
Since 2018, the company has been serving various industries, such as restaurant and hospitality, retail, senior living communities, and labor communities.
The client boasts of revolutionizing the frontline recruiting process, helping millions of businesses optimize hiring spending and improve revenue.
Challenges:
The hiring software providing company faced several bottlenecks while promoting its product to the decision-makers of hiring departments from the restaurant industry located in the USA. Here are the prominent challenges faced by the client:
- Failing to connect with appropriate Directors, Vice Presidents, and other C-level executives of the Talent Acquisition (TA) and the hiring department.
- Lack of accurate database to conduct targeted or account-based marketing campaigns that yield measurable results.
- Wasting time and money in prospecting low-quality leads.
- Reduced marketing and sales team efficiency due to nurturing leads that have zero interest in their product.
- Increased email bounce rates and marketing spending.
- Reduced conversion rate and revenue.
Solution
Data experts at Blue Mail Media analyzed the client’s requirements and provided a customized 17K+ contact database of Directors, Vice Presidents, and C-level hiring executives in the restaurant industry. The list enabled the client to conduct multi-channel marketing campaigns to promote their software to hiring companies across the United States.
Our well-customized list includes the following fields of information:
- Contact Name
- Verified Email Addresses
- Phone Number
- Job Title
- Postal Addresses
- City
- ZIP Code
- State
- Country
- And more!
Our data experts collect information from reputed sources to provide reliable contact information. Below are some of the credible sources that we rely on:
- B2B Directories
- Feedback Forms
- Entry Forms
- Conferences/Trade Shows
- Questionnaires
- Postal/Public Records
- Timeshare Associations
- And more
Here are the prominent features of our database that our client can benefit from:
- The list was delivered in easy-to-download formats like .xls, .csv, and .txt
- CRM-friendly list formats
- The list was re-verified prior to delivery, providing an accurate database
- CCPA, GDPR, CAN-SPAM compliant data
- CASS and USPS certified mailing database
- 95% deliverable email addresses
- Updated database verified every 90 days
Final Results:
With Blue Mail Media’s customized and accurate database, the client conducted multi-channel marketing campaigns, such as social media, telemarketing, direct mail marketing, and more. The measurable outcomes of the campaigns include:
- Significant reach of the product among the C-suite hiring executives of the restaurant industry in the United States.
- 5X increased email open rates.
- 50% reduced marketing spending.
- 4X high-quality lead generation.
- 100% increased marketing and sales efficiency.
- 3X increase in conversion rates.
- 2X increase in revenue.
8+ Million Verification Emails
Served 4K+ Clients Globally
Why Us?
11+ Years of Industry Expertise
500+ Million Business Records
1+ Million Verification Calls
8+ Million Verification Emails
Served 11K+ Clients Globally
EXPLORE THE COMPETITIVE ADVANTAGE OF MARKETING INTELLIGENCE WITH BLUE MAIL MEDIA
