Regardless of what people say about email, it is still one of the most popular and cost-effective channels to generate more sales. By effectively tapping into this marketing strategy, businesses can gain quality leads and also engage with their prospects at a higher level.
Email marketing works best for almost every niche out there. But, to reap the highest benefit from this method, one has to go beyond sending only promotional content to the subscribers. One has to follow the right tips to make an email marketing campaign stand out from the competitors.
In this Infographic, let us look at some of the practical and the most competitive email marketing approach to boost sales numbers. Integrate it into your business actions if you want to stay in line with current marketing practices.
Email marketing isn’t complicated anymore. With a few simple and effective methods, you can significantly increase your sales and revenue in no time.
Why Email Marketing?
Yes, Emails are Popular!
How to Use Emails to Boost Your Sales?
Tip #1: Segment. Segment. Segment
Divide your email list into smaller and more targeted sub-groups. It lets you promote your products and services in a personalized manner.
Tip #2: Maintain Email Consistency
Don’t hesitate to send out emails to your list weekly or daily to build and nurture a list of loyal subscribers. Doing so will result in a higher number of sales.
Tip #3: Not So Shady Subject Line
The subject line needs to be transparent and not gimmicky. It helps you build a trusting relationship with your subscribers so that they open your emails again and again.
Tip #4: Short & Sweet Messages
Your emails should be clear and concise so that the receivers get the message and act on it. Keeping your message simple receives a better response from the campaign.
Tip #5: Personalize Your Messages
Personalization helps you create a unique experience for your prospects, thereby making them feel special, and increases their chance of doing business with you.
Tip #6: Make Your Email Interactive
Interactive elements are one of the hottest email design trends. Using interactive features can drive more conversions while entertaining the recipients.
Tip #7: Mobile-Friendly Emails
Mobile-friendly emails ensure that your messages look great on devices of all screen sizes. If it isn’t mobile-friendly, you could fail to engage your subscribers and drive sales.
Tip #8: Abandoned Cart Email Series
Send an abandoned cart email series when buyers leave your website without completing their purchase. You can offer discounts or free shipping to make them buy from you.
Tip #9: Co-ordinate Paid Ads with Emails
If you could afford to advertise, try making your emails and advertising related. By thinking ‘outside of the inbox,’ you can build conversion opportunities quickly.
Tip #10: Dedicated Page for Your Campaign
You must give equal significance to where you send your subscribers from your email. To get good conversions, create a dedicated landing page to direct your email traffic.
There you go! These tested email marketing tips will send your sales soaring.
Source:
