If you are an entrepreneur seeking opportunities in the market to sell your products and services, this may be valuable to you. Sending out emails can be tricky if you are oblivious about the ethics that dictate the right and wrong about sending out emails.
It is something every marketer must know. The overall risk associated with sending unsolicited emails on behalf of your company is that an irked recipient can report abuse or raise a spam complaint. It may not benefit your marketing effort because your ability to send email can cripple if ISP blacklists you.